What to expect

Format

Slide-based video lessons with clear voiceover
Short, focused lessons you can complete in 10–20 minutes at a time
Downloadable worksheets, templates and case studies to apply concepts

Platform & Access

Hosted on Udemy’s trusted learning platform, so you can watch on desktop or mobile at your own pace
Lifetime access to the course through Udemy, including future updates
Covered by Udemy’s standard 30-day refund policy, so you can explore the course with confidence

Time commitment

6 weeks, self-paced
4-6 hours of video lectures
Additional time for exercises and reflection, depending on how deeply you apply the frameworks to your own program or organization

Learn on your terms

Start, pause and resume whenever you like. You can binge the course in a weekend or work through one module at a time and immediately apply what you learn to your day-to-day work.

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Your Instructor

Loyalty Program Foundations is taught by Jordan Renaud, a loyalty and CRM practitioner with over 11 years of experience working inside real programs, not just talking about them. Jordan led loyalty and lifecycle work at Starbucks—a world-renowned Fortune 500 brand whose currency is Stars, not points—and now works on loyalty and member strategy at Calgary Co-op, a household name in grocery, gas and liquor in the Calgary area. This course is built the way Jordan wishes loyalty had been taught early in their career: grounded in the idea that loyalty is relationship, rigorously tied to business outcomes, and honest about what it takes to turn a program from a discount mechanism into a true engine of the business.

Frequently Asked Questions

No. The course is ideal if you currently own or support a loyalty program, but it’s also valuable if you’re preparing for a future role in loyalty, CRM or retention.
Loyalty Program Foundations is built for working professionals—entry to mid-level marketers, CRM specialists, analysts and consultants—who understand basic marketing but haven’t had formal training in loyalty.
You can expect around 4–6 hours of core video content, plus additional time if you choose to work deeply through the worksheets and build a detailed Loyalty Playbook.
It’s fully self-paced: you can start anytime, pause and resume as needed, and revisit lessons whenever you like.
Lessons are slide-based video with clear voiceover, supported by downloadable worksheets, templates and case studies that help you apply the concepts to your own context.
Yes. When you finish the course on Udemy, you’ll receive a Udemy certificate of completion you can add to your CV or LinkedIn profile.
Udemy offers a time-limited refund window on most courses, so if it truly isn’t a fit you can request a refund directly through Udemy’s platform subject to their current policies.
This course is entirely focused on loyalty and retention: loyalty as relationship, program design, reward economics, behaviour and offer design, personalization, ethics and operations—taught from the perspective of someone who has actually run loyalty in large, complex organizations.