Ready to get confident in loyalty?
Designing loyalty as an engine of the business.
Loyalty Strategy Foundations goes deeper into program design and decision-making at the leadership level. Learn how to shape where your program plays, how it wins, and how to sustain it as a strategic growth engine.
Defining a loyalty value proposition aligned to brand and corporate strategy
Choosing program models (points, tiers, subscriptions, coalitions) and trade-offs
Mapping member lifecycle stages and setting behavioral objectives
Building a 12–24 month loyalty roadmap and operating model
Crafting business cases and stories that win leadership buy-in and investment
End-to-end loyalty marketing and CRM training for working marketers.
Loyalty Program Foundations gives you a structured, practical overview of how modern loyalty programs work from strategy to operations. Learn the core concepts, tools and language you need to turn loyalty into an engine of the business.
What loyalty really is (loyalty as relationship, not just points)
Customer psychology, habit loops, FOMO and behavior change
Reward economics, offer design and member value exchange
Personalization, segmentation and ethical data use
Operationalizing loyalty with cross-functional teams, KPIs and governance
Data, storytelling and testing for loyalty and CRM performance.
Loyalty Analyst Foundations focuses on the real work of an analyst: turning complex loyalty and CRM data into clear, actionable stories. You’ll build the skills to interpret numbers in context, generate insights and recommend decisions that move the program forward.
Understanding loyalty KPIs in the context of real business goals
Translating complex member and transaction data into clear narratives
Designing and interpreting tests (A/B, test vs control) to measure incremental lift
Applying segmentation, RFM and predictive models to surface meaningful opportunities
Framing insights and recommendations so marketers, leaders and stakeholders can act on them
Features of all programs
Delivered on Udemy’s trusted learning platform – stream your lessons on desktop or mobile with a global, battle-tested course experience.
Flexible payment options – pay using major cards and supported local methods, with buy now, pay later options like Klarna or Afterpay available to eligible learners in select regions.
Lifetime access to your course – pay once and keep ongoing access to the content and future updates, so you can revisit modules whenever your role evolves.
30-day satisfaction window – most Udemy purchases are covered by a 30-day refund policy, so learners can explore the course with confidence.
Self-paced, practical learning – progress on your own schedule with short lessons, real-world examples and downloadable resources you can apply directly to your work.
What people are saying
“Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Quote source
“Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Quote source
“Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Quote source
“Maybe you want to launch a business. Maybe you want to turn a hobby into something more.”
— Quote source